After reports earlier this week that iRobot would sell data gathered about a user's home from Roomba vacuums, company CEO Colin Angle insists that iRobot will "never" sell customer data, ZDNet reported. The promise is in stark contrast to what Angle appeared to suggest earlier in the week in an interview with Reuters during which the executive said the company could use mapping data gathered by its robotic vacuums and sell them to companies looking to gain insight about how people use smart home devices. Read: Are Smart Home Devices Safe? "There's an entire ecosystem of things and services that the smart home can deliver once you have a rich map of the home that the user has allowed to be shared," Angle told Reuters on Monday, though he did suggest such a data sharing program would require a user to opt in. In a statement to ZDNet, Angle walked back that plan. "First things first, iRobot will never sell your data. Our mission is to help you keep a cleaner home and, in time, to help the smart home and the devices in it work better," he wrote.